Web Design and Development


Supporting the Multi-Device User:
The primary reason to keep your design responsive is to increase the reach of your site to a larger viewer base who are using an array of devices. A responsive design improves the usability of your website, optimizing your customers’ experience. We live in a world where websites are not only being visited by a variety of different devices and screen sizes, but the same customers are returning to websites at different times using these different devices. So, to best support an optimal experience, websites must work flawlessly regardless of which device is being utilized at any given time. By offering a layout and experience suited to each individual screen size, you do your best to support your customers and deter them from abandoning your site halfway through their viewing experience.

Please contact us for more information on Responsive Web Design. We are eager to answer your questions about our service.

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Responsive Web Design

  • Langley, Dymon & Downs offers responsive web design aimed at building sites to provide an optimal viewing experience across a wide range of devices including desktop, laptop, tablet and mobile. This approach allows for easy navigation and reading without resizing and scrolling! The responsive web page layout adapts to whatever device is being utilized. So why is responsive web design the most important feature you can add to your website? Here are four important reasons.

  • One Site to Maintain:
    It can be challenging to keep one website updated and relevant let alone having to double your efforts to update multiple sites with consistent messaging. This is why a responsive website is the desirable alternative to separate websites. This is especially true for desktop displays vs. mobile phones, commonly known as the “mobile-only” approach where your site detects whether or not a visitor is using a mobile device and, if applicable, sends them to a separate, mobile-optimized version of the site. Additionally, most “mobile-only” sites feature a small subset of content and features found on the “normal” site version. Having one website to manage, and one place to from which to manage that site, will make it easier to keep the site updated.

    Improved Search Engine Rankings:
    Google has been recommending using responsive web design to support different devices and screen sizes for quite some time, but the giant search engine took this recommendation a step further last year when they began adding a “Mobile Friendly” label to websites that used this approach when those sites appeared in a search results page on a mobile device. Google is using mobile-friendliness as a ranking signal in the organic search results, and is rewarding sites that are built responsively for multi-device support. By rewarding sites that are responsive, Google is effectively penalizing those that are not, making responsive web design an important factor in SEO (search engine optimization) strategy.

  • Future Scalability:
    One of the best things about a responsive website is that this approach gives you the best chance to support new devices and screens that will inevitably come out in the future. Responsive sites are fluid, capable of scaling up or down as needed, to best fit the screens being used to access your site. This means that as new devices come to market with screen sizes different than what we have seen before, responsive websites will be prepared to meet the parameters of those new devices with a design and a viewer experience already suited to whatever screen sizes are developed.

Increase Of Web Traffic From Mobile Devices:

"Everybody wants their site to be responsive due to the fact that, as of today, close to 65 percent of the visits come from mobile devices and tablets, which even a couple years ago was 20 percent. Since small businesses see an increase of visits from mobile and tablets, they understand that it's mandatory for their site to be responsive." — Garry Kanfer